New accounts.
New products.
New revenue.
Your sellers have nothing new to sell. No digital product. No recurring revenue. Just :30s and :60s against Facebook's $200/month promise. Cardigan gives your team products every local business can afford and proof to keep them renewing.
Your selling map
Five steps. From the first pitch to renewal proof in your hand.
The Directory Is Your New Business Card
Walk into a business with this pitch: "We built a local business directory for [city]. You're already on it. Claim your listing for $99 a year. Add a video. Post coupons. List your job openings. Every time someone nearby searches for what you do, you show up. Promoted on our air."
Sixty-second close. Your team sells 20 a week without breaking a sweat.
DREAM Is the Easiest Sell on Your Rate Card
Seven seconds of live read. Your host says the business name, the offer, and how to find them on the directory. No production. No traffic system. Seller books it like a digital order.
High-margin revenue. Costs nothing to produce. Renamable to fit any station brand.
Use Coverage Tools in Every Sales Call
Sit down with the advertiser. Open the market page. Here's our coverage map. Here's the census data. Here's the overlap between our station and the other guy's. Transparent. Professional. Data-driven.
The conversation shifts from "how much is a spot?" to "how do I reach these people?" That's the conversation you want to be having. When you can show advertisers exactly who you reach, they stop negotiating on rate and start planning on reach. Give your sellers overlap tool access for every client meeting.
Cardigan Active Proves Your Value Over Time
The advertiser runs their DREAM mention. We track the response. How many people visited the directory listing. How many clicked the coupon. How many viewed the job posting.
Walk back into the advertiser with real results: "Your listing was searched 340 times last month. 87 people viewed your coupon. 22 clicked through to your website." That's a renewal conversation. That's retention. Not "we had a 3.2 rating." Real behavior from real customers.
Directory listing. DREAM mention. Coverage tools. Renewal proof.
Four things your sellers didn't have yesterday. All under your brand, on your domain, with your sellers driving it. No commission. You keep every dollar.