Radio's prime directive has always been connecting consumers with local businesses. While much around us has changed, this has not.
Digital-native ad buyers need to view radio as a forward-thinking resource. Cardigan's tools place radio at the center of the local marketplace, where we've always belonged.
New revenue streams require expanding radio's products, engagement and analytics. Cardigan builds for all three, and we're just getting started.
All you do is say "Go." Everything's included, and we're still building.
Every business in town becomes a prospect again. Branded to your market, Host expands radio's influence. Video, coupons and deals, jobs and vital information drive consumer exploration geolocated to any device.
Self-service access to radio's instant reach superpower, affordably. Digital-native owners buy it like they buy social. Traditional advertisers add an extra "Boost" on top whenever they need.
Engagement metrics become a new currency, watch them grow live on Active's wallboard for each station. Every interaction becomes brand viability proof while your operations strengthen.
A single, station-branded page where engagement begins. Contests. Polls. Song requests. Birthday shout-outs. Community notes. Local deals from Host. All in one place, all present-tense.
Sales will produce uniformly clean, modern proposals which upgrade document quality and delivery across the board. Management sees the pipeline in real time, and knows what's on the table.
Capture critical data radio has lost daily for 75 years. Every contest 150 listeners try, one wins. The other 149 were proof of your reach, valuable for advertisers to see.
Get a no obligation view of what your actual, functioning Cardigan platform will look like. And we mean zero obligation. We'll build the whole model customized to your group and prepare a full demo you could launch live next week.