Prove your audience.
Build your story.
You're doing more with less. Maybe the only live voice in the building. Cardigan doesn't give you more work. It makes the work you're already doing prove its value, with data your GM and GSM can sell and your advertisers can trust.
Your programming map
Five steps. Your audience counted, your format proven, your value undeniably clear.
Your Station Profile Page
The best marketing page your station has ever had. Coverage map, census breakdown, technical data, format affinity. Always current. Always accurate. Share this link with anyone. You don't lift a finger. Cardigan keeps it updated.
Program directors don't usually get a marketing page this good. Now when your sales team needs something professional to send an advertiser, they send this. Your station's story, told clearly, without you having to build it or maintain it.
Cardigan Active Makes Your Programming Count
One local question a day on the air. Push people to your website or your station app. Active counts who showed up. How many visited. How long they stayed. What they clicked. Over time, you have an engagement story that proves your audience is real, present, and responsive.
In rated markets, Active amplifies your story with behavioral data. In unrated markets, it's the only proof of listening you have. Either way: "1,200 audience engagements with local content last month" is not a feeling. It's evidence. One question a day. The data builds itself.
Format Affinity Proves Your Format Works
Format affinity data shows the behavioral overlap between your format and others in the market. Your country audience also listens to news-talk. Same person. Drive time. Your GSM sells multi-station packages based on this. You understand your own audience's listening habits better.
When a GSM can say "your country P1s also spend 45 minutes with our news-talk station, same drive time," that's a multi-station package. Format affinity tells the story ratings can't. It shows behavior, not snapshots. Your programming decisions get sharper when you can see what your audience actually does across the dial.
DREAM Makes You the Connection Point
You read a seven-second mention. The listener opens the directory on their phone and finds the business, sees the coupon, gets directions. The mention drives to the listing. The listing closes the loop.
Makes it trackable. Provable. When the listener searches the directory for that bakery you just mentioned, the system sees it. You can tell the advertiser: "your mention drove 45 directory visits." That's the most powerful thing you can give a seller. Your voice is not just content anymore. It's a revenue engine with a feedback loop.
One local question a day.
That's the only thing that changes in your show. The profile page markets your station without effort. Active counts the audience you're already building. DREAM makes your mentions trackable. Format affinity gives your GSM ammunition. Coverage data proves your reach. Everything else happens behind the scenes. But this time, it gets counted.
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