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Boost

Self-service access to radio's instant reach superpower, affordably. Digital-native owners buy it like they buy social. Traditional advertisers add an extra "Boost" on top whenever they need.

Our Anytown, USA Sample Cluster
Five stations, five audiences. One message reaches every demo in the group.
The Wolf · Men 25-54

Classic rock for the guys who still turn it up. The soundtrack of every garage, shop, and Saturday.

Star 104 · Females 25-54

Hot AC for the women who run Anytown. Today's hits, the warmth of home.

Hits 107 · Persons 12-34

Today's hits on repeat. Where the next generation discovers music, contests, and their favorite local brands.

NewsRadio 100 · Persons 25-54

News, traffic, weather, and the morning voices the town wakes up to. The civic pulse of Anytown.

The Vault · Persons 35+

The gold you grew up on. Timeless music for the listeners with the deepest roots and the most buying power.

Boost's universe

It's ok to drag the nodes.
We do it all day.
Your Message
Boost
The Wolf
Star 104
Hits 107
NewsRadio 100
The Vault
Men 25-54
Females 25-54
Persons 12-34
Persons 25-54
Persons 35+

A small slice of airtime, on the open market.

Boost takes a small portion of your airtime and puts it on the open market in a new way. Non-traditional advertisers buy the quick messaging power of radio to deliver items of interest that would ordinarily never become a commercial campaign, especially when the business has no relationship with the station.

Such as?

We carry a new brand. Our office has moved. A beloved employee is retiring. A clearance sale has been extended. We won an industry award. Our dental office offers a new procedure. Our parts department has been remodeled. We support a local cause. Our famous turkey and dressing is for lunch tomorrow.

These are Boost messages.

Five in a group

Messages air in groups of five with a quality open and close, so Boost delivers the client's message while reinforcing and selling itself.

Announcements, not commercials

All vocals, no production. That distinction matters. Clients can upload their own max :10 audio if you allow it, or a personality can deliver Boost conversationally.

Your existing workflow

Each day, tomorrow's messages go out with the open and close, inserted into the cart number. Friday production covers the weekend and Monday.

The platform handles the paper

Order intake, customer service message flow, delivery of each day's script package. You produce, air, and bill in the usual manner.

For the advertisers you already have.

Boost offers a unique service to current advertisers who want some of the slots for their own special or timely messaging. Boost can be all the things which don't ordinarily get a commercial campaign.

Auto dealerships often reserve almost all of their airtime for price and product. But when the service department adds a new detail shop, or wants to promote an oil change special, or cash car offers on the back line, Boost covers it.

Specials and timely news

New detail shop. Oil change special. Back-line cash offers. The messages that never justified a full campaign now have a home.

One more reason to call

Every Boost slot is another touchpoint with an existing advertiser, another reason your station stays top of mind.

The 28-year-old who just took over the hardware store.

They grew up online. They buy Facebook Ads because that's what you do. And they're getting buried: AI-generated lead gen ads, twenty competitors on every keyword, Meta's algorithm eating their budget.

They need to reach their parents' generation, the demo with the money, the homeowners who actually shop local. Radio reaches that demo better than anything. Boost gives them a familiar, digital-native way to buy it.

Boost revenue
$118K a year from five slots a day at the $65 minimum. Every Boost client is a warm lead for everything else you sell.

New businesses, first touch

Businesses that never considered buying radio, or stopped years ago, now have Boost to rejoin the family. It's one front door to your whole portfolio.

No commission, no fees

Cardigan's 0% commission policy is forever. We're an affordable monthly rate relationship, and we just want to help you gain revenue. Just wait until one of your smaller, new clients grows. Then tell us, because we'll thrive on that.

And the sales team can join in. They'll benefit.

Cardigan's platform encourages AEs to get out and canvas the town fast. With solid pre-sales for Curb and Boost, account executives can earn real income growth through entirely new product channels.

Every business in town is a potential Boost client. And every Boost client is one conversation away from being a radio client.

Jump on in, the water's fine!

Get a no obligation view at what your actual, functioning Cardigan platform will look like. And we mean zero obligation. We'll build the whole model customized to your group and prepare a full demo you could launch live next week.

Take our Journey Request a Demo