Listener feedback becomes evidence
Independent surveys of your listeners. Never discussed on air. Two separate reports: private data for programmers, audience insight for advertisers.
Cardigan Influencer sends independent surveys to listeners of Cardigan-enabled stations. Listeners give permission. They are asked about listening to all stations, general radio use, and opinions on local entertainment, news, and personalities.
These surveys are never discussed on air. No attempt to promote any individual station. The result: honest, unbiased listener data you cannot get any other way.
Detailed listener behavior, preferences, and perception data. For station owners and programmers. See what your audience actually thinks, not what ratings estimate.
Aggregated audience perception and engagement data formatted for advertiser decision-making. Prove what your station delivers beyond reach estimates.
Cardigan sends survey invitations directly to listeners. Never on air. Never promoted. No station bias. Responses are confidential.
Respondents report on all stations they listen to, not just yours. This gives you competitive intelligence that no other method provides.
Private data for programming decisions. Aggregated insights for advertiser presentations. Two products from one survey, two revenue opportunities.
Influencer survey data layered with Active engagement metrics creates the richest storytelling dataset any station has ever had in any market.
In markets without routine ratings, Active plus Influencer provides rich storytelling data most stations have never had. This is competitive advantage.
Non-subscribers to ratings gain competitive tools. Ratings subscribers gain additional perception into people represented by standard audience estimates.
Surveys are distributed independently. Never mentioned on air. No station bias. Honest data from real listeners who chose to participate.
Cardigan Influencer delivers the listener data your market has been missing. Two reports, one survey, zero on-air promotion. Just honest evidence.
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