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Host

Every business in town becomes a prospect again. Branded to your market, Host expands radio's influence. Video, coupons and deals, jobs and vital information drive consumer exploration geolocated to any device.

Host's universe

It's ok to drag the nodes.
We know it's oddly satisfying.
Host
Listeners
Consumers
Businesses
Radio
Jobs
Coupons
Business Discovery Video
QR Code
Influencer Page

Digital reinforcement for every commercial we air, and power product for businesses who "never buy radio."

Host is your station's mobile search platform. Every business in town gets a home, and every customer finds them by distance.

Business Discovery Video

A video tour tells more than a :60 ever could. The listener sees the shop, the people, the product, before they ever walk in.

Coupons and deals

A real offer, always available when the customer is ready, not just during a stopset. Redeemable in-store, tracked, and repeatable.

Jobs

Post an opening and it reaches the audience that already trusts your station. The job seeker applies with a tap, and the business fills the role.

Vital information

Hours, phone, directions, social links, everything a customer needs to act. Always current, always at hand, always yours.

Geolocation

From anywhere in your town, consumers can see the businesses and current offers closest to them. Radio and QR Codes at participating businesses drive the platform as an always-on utility.

Expanded Reach

Consumers who aren't regular listeners still love deals and exploring what's around them. They'll spin through Host while seated at a restaurant, and learn about businesses they drive by every day and have never visited.

Many of the businesses you pass every day have not been prospects in years.

Estimate 80%. They have not bought radio in years, and nobody has seriously asked them to. Airtime was never built to carry the whole business model in :60, :30, :15 and :10 second increments, and small businesses know it.

Host is the product that makes every one of them sellable. No inventory limit, no minimum buy, no "our signal reaches fourteen counties" pitch that a five-mile business does not need to hear.

Main street lined with small local businesses
80% of the businesses your reps pass on the way to work have not been prospects in years. Host opens the door to all of them.
DEAL READY
NOW HIRING
0.4 MI
OPEN NOW

Rosso's Ristorante

Demoville, TN
214 Maple Ave
See
Inside!
DEAL READY
1.1 MI
OPEN NOW

Oak & Haven

Demoville, TN
88 Commerce Blvd
See
Inside!
DEAL READY
NOW HIRING
2.3 MI
OPEN NOW

Town & Country Auto Mall

Demoville, TN
1500 Route 9
See
Inside!
Today, the interest is lost or redirected
Listener hears the commercial
Opens a search engine
Search engine claims the interest, or redirects to another business
With Host, it lands with you
Listener hears the commercial, or scans the QR code
Lands on your Host page
Video, coupon, hours, jobs, all at hand

Radio creates the interest. Somebody else was taking the credit.

A listener hears a mattress special, then finds a better offer online. The interest radio created walks out the door, and the search engine takes the credit for the sale.

Host is the landing strip. When your audience wants more, they get it from you, on your platform, branded to your station. Where you lost before, you can now reinforce.

Your signal reaches fourteen counties. Their customers live in five miles.

That is not a criticism of your signal. It is the reason small businesses stopped listening to the pitch. Host searches by distance from the user's device, so the closer a customer is, the higher the business appears.

Every business is equal. No paid ranking, no buying your way to the top. A community search model, powered by broadcast, sorted by proximity. That fairness is the story small businesses have been waiting to hear.

Closer means higher

Search results sort by distance from the device. The business down the street shows up for the customer down the street.

No one can buy the top

Enterprise engines sold their rankings long ago. Host displays results in a broadly fair way, by distance only.

A new prospect for every rep, every week.

Seasoned reps carry a stable roster but want more income. New reps are handed inferior lists and burn out. Host hands both of them the whole town.

Short sales cycle, no inventory pressure, and a demo that sells itself: load the business's details before the visit, then show the decision maker that their business appears first, live, from their own street address.

Every business is a prospect

A low-cost annual buy puts hundreds of businesses on the list who never considered buying from a media company.

Short sales cycle

At the decision maker's address, their business appears first. Live. On the spot. That closes.

Ready to get moving?

Get a no obligation view of what your actual, functioning Cardigan platform will look like. And we mean zero obligation. We'll build the whole model customized to your group and prepare a full demo you could launch live next week.

Take our Journey Request a Demo