Active

Engagement metrics become a new currency, watch them grow live on Active's wallboard for each station. Every interaction becomes brand viability proof while your operations strengthen.

What feeds the mirror

On Influencer, the listener-facing page, listeners enter contests, vote in polls, and answer questions. Host use by listeners and consumers flows in too. All of it becomes Active's proof.

Contests · On Influencer

Every entry, geolocated and archived. The 150 who tried, not just the one who won.

Polls · On Influencer

Every poll response is an event. Active maps where the votes came from and what the market cares about.

Questions · On Influencer

Daily questions turn listeners into participants. Each answer feeds programming and proof at once.

Host · Listeners and consumers

Business views, coupon clicks, job applications. Both listeners and consumers use Host, and every interaction feeds Active.

Active's universe

It's ok to drag the nodes.
See the whole story.

Station

Contest

Polls

Questions

Listeners

Consumers

Host

Influencer

Active

GM Report

PD Report

Advertiser Metrics

It's not a wallboard. It's the mirror.

Active shows the station what it's actually accomplishing in its market, in real time, over time, with geography and attribution. Every contest entry, poll vote, song request, and business view, mapped and archived.

For the first time, a station can walk into any sales meeting with live proof that its listeners are real people who actually do things, and that the station is the connective tissue between local businesses and the community.

See Active Demo

The proof loop

Station creates the reason

Listeners respond through Influencer

Active processes, reports, and proves

Everything your station does, flowing into one place.

Every product feeds the event log. Every touchpoint gets geolocated, attributed, and archived forever.

Curb

Business views, coupon redemptions, job clicks, gallery views. Every interaction logged.

Boost

Slot impressions, order placements, confirmations. The airtime working in the market.

Influencer

Poll responses, contest entries, birthday messages, song requests, community notes.

Caller

Contest entries and account creation, captured the way Caller 9 never could.

Reporting that drives decisions.

Active delivers three reports, each built for the person who needs the truth.

GM Report

Station health: trend lines, event volume vs. prior period, geographic reach, sessions run, clients acquired. The whole picture in one document.

PD Report

Programming: top content topics by engagement, best daypart, TBES trend, events by source. What to discuss next, ready for the morning meeting.

Advertiser Metrics

Campaign proof: profile views, impressions, entries, and a map overlay of engagement, compared to the station's 90-day average.

Attribution truth

Active tells stories, not just dots. "8:47 AM, Curb view after the on-air mention of the Main Street deal." Causality between what you do on air and what happens in the market.

The data accumulates

Six months of mapped, attributed, archived engagement becomes the station's proof of market performance. It compounds.

Decision Driver

Active helps advertisers make dollar decisions while station PDs gain valuable insight for programming choices.

The moat is the archive.

After six months of accumulated data, the station's own history lives in Active. Trend lines compound. The proof grows every day.

Active is a window into engagement you can watch live, the capstone of the entire suite.

Ready to get moving?

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