Actual engagement metrics: proof
Every visit, answer, and contest entry generates cumulative proof of listener activity. Metrics that compound over time. Evidence your advertisers can see.
Cardigan Active is your station's engagement metrics engine. Every site visit, question answered, contest entry, and profile update contributes to a growing body of evidence that your audience is real, active, and reachable.
IP-mapped activity gives you general area data without compromising listener privacy. No accounts required for all features. All activity retained as growing evidence of your station's market influence.
Every click on your Curb directory, every Boost offer claimed, every contest entry. All tracked and attributed to your station's activity profile.
Listeners who create accounts provide birthdate, ZIP, and preferences. This demographic insight deepens the story your metrics tell advertisers.
Active Market Reports for clusters combine data across stations. The report becomes a key factor advertisers use to justify spending with local radio.
Growing metrics over time prove what ratings can't: that your listeners are actively engaged, not just passively counted.
In markets without routine audience measurement, Active provides the only direct evidence of listener engagement. This is proof that sells.
IP-mapped to general area only. No individual tracking. Accounts not required for most features. Data aggregated, never sold.
Every day adds data. Every week the trend line grows. By renewal time, you have months of engagement evidence, not a single rating book snapshot.
Cardigan Active starts tracking from day one. Every listener interaction builds your case. Start showing advertisers what your station really delivers.
See Pricing